Overblog
Edit post Follow this blog Administration + Create my blog
Ego - Emiliano Carlucci's Blog

Pensieri sparsi di un ramingo digitale

Google playing with ad titles?

Take a look at the AdWords premium ads in the screen cap below...

Cheap_mortgage_protection_-_google_search_1296829848509

Wow! When the 1st description line ends with any punctuation marks, Google pushes it up at the title level :-)

One of the several tests carried on in Mountain View to increase ad CTR...

P.S.: Thanks, Riccardo ;-)

Share this post
Repost0
To be informed of the latest articles, subscribe:
Comment on this post